Turn Your Email List into a Revenue Machine—With AI & Strategy

I’m a writer. But I have a dirty little secret... I use AI to write. Yep. I said it. And I’ll tell you why that matters, Reader—especially if you’re a business owner who struggles to stay consistent with email marketing. Here’s the thing—someone recently said to me,"You’re such a good writer—why are you using AI?" Like it was cheating. Like I was handing over my creativity to a robot. But here’s what I realized... We’ve been using AI for years. (Hello, Grammarly.) AI doesn’t replace...

Hey Reader, Ever noticed how you stop seeing things that stay in the same place too long? I do this with pictures in my house—I move them around every few months and suddenly notice them again. Your email footer works the same way. If you always include “3 Ways to Work With Me” at the bottom of every email, your subscribers might start glossing over it. 💡 Quick fix? Use Content Snippets in Kit! Instead of keeping the same footer every time, switch it up:🔹 One week, highlight your latest...

Hi Reader. Wouldn’t it be great if email marketing was always smooth sailing? Like walking through a field of sunflowers—bright, easy, and endlessly rewarding? But the truth is, it’s more like planting those sunflowers. It takes time, effort, and patience to nurture your list and see it bloom into something impactful. Here’s the reality:🌻 Building an email list is hard. It’s not just about getting people to join—it’s about getting the right people to join.🌻 Sometimes, your freebie doesn’t...

Who else wants to build their email list faster and smarter? If you’ve been struggling to grow your list, these five strategies can help you attract the right people to your email list, Reader. Your email list is more than just a collection of names—it's your opportunity to build trust, provide value, and create lasting connections with your audience. Let’s dive into these tried-and-true tactics so you can take the first steps toward growing and engaging your list today. #1 Podcast Guest...

Ever find yourself staring at a blank screen, thinking, "What should I write in my newsletter this month?" Trust me, you're not alone, Reader. This is the #1 challenge I hear from small business owners. But here's the good news—you already have plenty to share. You just need a simple system to unlock those ideas. Here Are a Few Ideas to Get You Started 1. Trending Now: Industry Insights Share what's happening in your industry that's worth noting. Have you noticed a trend or change that could...

With the holiday season fast approaching, it’s the perfect time to start planning your promotions, Reader. But if your past promotional emails didn’t hit the mark, you might wonder what went wrong. Maybe your open rates weren’t great, clicks were low, or the sales didn’t follow. I discussed this on the Content Sells podcast with Suzi Dafnis and Michelle Falzon. We explored why promotional emails sometimes fail and, more importantly, what you can do to improve them. This episode is packed with...

Hi Reader After Labor Day sales, I started reflecting on what gets people to click a button or link and take action. I came across a great Wordstream post highlighting creative call-to-action (CTA) ideas and thought you’d find it valuable. Let's take a minute to define what a CTA is. A CTA, as HubSpot defines it, is the part of your content that encourages readers to take action—whether that’s signing up, downloading, or purchasing. But before they take action, you must establish value for...

Hi Reader, Connecting with your audience is critical. But have you ever sent out an email and wondered if it resonated with everyone on your list? Not all subscribers are at the same stage in their journey with you, and that's where segmentation comes in. What is email segmentation? It's dividing your email list into smaller, more targeted groups based on specific criteria. It's about sending the right message to the right people at the right time. Why Segmentation Matters for Your Business...

Wondering how to tell if your email campaigns are hitting the mark, Reader? Let’s break it down with some simple, actionable tips to help you measure and improve your email marketing success. Open Rates Check Your Subject Lines If your open rates are low, start by reviewing your subject lines. Are they enticing and relevant to your audience? Avoid spammy words like “FREE” and “Act Now.” Make sure they spark curiosity. Welcome Sequence vs. Regular Emails If the open rates are low for your...